tips

The Copywriting Process

The Copywriting Process

One sentence can speak volumes. Copywriters consider how and why they write content that may appear in a printed or digital ad, a blog for a website, social media posts, or a webpage about your brand. In short, a copywriter develops content for a brand, so every word positively develops the brand’s message. Copywriting walks hand in hand with public relations, content creation, advertising and marketing.

Instagram Stories: Mastering the Basics

Instagram Stories: Mastering the Basics

Instagram stories have massively increased in popularity since their addition to the app in 2016. The story format evolves almost monthly. How can we keep up and take advantage of this valuable tool? Check out our tips below to build a solid story foundation!

Creating a Brand Identity with Social Media

Creating a Brand Identity with Social Media

There are so many businesses competing for consumers' attention. Why should they focus on your business over others? We know you have some great stuff to offer, but how will everyone else find out? Here are some tips for getting the most out of your social media presence.

2019 Marketing Trends

2019 Marketing Trends

Happy New Year! The marketing world is gearing up for a new year and with that comes new trends and technologies! If we’ve learned anything from 2018, our old favorites might not be making the cut into next season (horizontal videos and images?! It’s time to say goodbye!). Check out our list below of some major trends to prepare your business for in 2019.