One sentence can speak volumes. Copywriters consider how and why they write content that may appear in a printed or digital ad, a blog for a website, social media posts, or a webpage about your brand. In short, a copywriter develops content for a brand, so every word positively develops the brand’s message. Copywriting walks hand in hand with public relations, content creation, advertising and marketing.
Happy New Year! The marketing world is gearing up for a new year and with that comes new trends and technologies! If we’ve learned anything from 2018, our old favorites might not be making the cut into next season (horizontal videos and images?! It’s time to say goodbye!). Check out our list below of some major trends to prepare your business for in 2019.