One sentence can speak volumes. Copywriters consider how and why they write content that may appear in a printed or digital ad, a blog for a website, social media posts, or a webpage about your brand. In short, a copywriter develops content for a brand, so every word positively develops the brand’s message. Copywriting walks hand in hand with public relations, content creation, advertising and marketing.
Anyone in the marketing industry will tell you videos continue to perform better and better, outpacing photography. If you’ve seen our previous blogs, you’ll know that vertical video format specifically is taking over. Whether portrait-oriented videos are selling a product or showcasing a celeb, they’re getting bigger and better across Instagram, Facebook, and Snapchat. But why is video (in any format) so important?
Have you met ZatzWorks? In spring 2018, an Alaskan-based video production company asked us to strategize their new website and re-engage their social media audience. While they had plenty of video content, Zatzworks didn’t have a huge online presence. We helped re-strategize their marketing and social media tactics to help grow their audience.