Logos are foundational to a brand’s message. It creates a standard for advertisements, websites, and social media. From web to print, a logo alters someone’s perception of a brand and establishes an association.
Anyone in the marketing industry will tell you videos continue to perform better and better, outpacing photography. If you’ve seen our previous blogs, you’ll know that vertical video format specifically is taking over. Whether portrait-oriented videos are selling a product or showcasing a celeb, they’re getting bigger and better across Instagram, Facebook, and Snapchat. But why is video (in any format) so important?