Logos are foundational to a brand’s message. It creates a standard for advertisements, websites, and social media. From web to print, a logo alters someone’s perception of a brand and establishes an association.
It is easy to get stuck on a particular logo even if it doesn’t quite work from a design or brand perspective. How do you know if it’s time for a logo upgrade? Check out our guide below!
Is it clean? Your logo doesn’t need to explain every aspect of your business. A simple icon should showcase your brand’s primary purpose or personality without going over the top. A good rule of thumb? Keep it between 1-5 colors without over-the-top detail. This will help to ensure that it looks great both small and large.
Does it look good on all materials? Your logo should remain consistent across your brand’s websites, social platforms and marketing materials. Whether your background is on white or black, whether you’re working in print or online, the logo should be easy to replicate, without having to change color or angles.
Can you read it? Creativity can convolute what should be a legible message. This is an opportunity to ask outside opinions, “Do you know what this says?” Look at it from different perspectives and make sure the icon and business name are clear.
Will the design last? Just like fashion, digital trends come and go. Use custom yet timeless imagery that will reflect your brand today and 10 years from now. A great, professional design won’t go out of style or look amatuer in a year.
Is it recognizable? Big brands have this aspect down to a science. A clear, eye-catching image makes your logo memorable. Simplicity paired with creativity goes a long way here. Check out logos from your competitors and think outside the box!
Does it relate to your brand? Finally, and possibly most importantly, your logo should associate with your brand. This is particularly important if your logo features an icon or image. It should reference your brand’s mission, at least in a subtle capacity, while matching its tone. Consider the Instagram logo. While it has evolved over time, the current installment features a simplified camera, complete with bright ombre colors, fitted into a square perfect for the app icon. It captures the original purpose–taking photos–with the eye-catching personality they have polished into their brand.