One sentence can speak volumes. Copywriters consider how and why they write content that may appear in a printed or digital ad, a blog for a website, social media posts, or a webpage about your brand. In short, a copywriter develops content for a brand, so every word positively develops the brand’s message. Copywriting walks hand in hand with public relations, content creation, advertising and marketing.
Crafting the perfect social media post takes work. Each account requires something different, and every audience is unique. Your content may be INCREDIBLE, but people are not purchasing your service or viewing your feeds. However, the WHO, WHEN, and HOW are just as important as WHAT you post. Below are some free tips to improve social media engagement and, with time, may turn into improved business.