BRASA Rotisserie | Phase 3: Telling
Welcome to… the FINAL PHASE of The Strategic StoryTelling Framework. If you haven’t read Phase One or Phase Two yet, go back! If you have, you are ready to move forward…..
After polishing BRASA’s brand foundation in Phase Two: Story, the team headed off to Phase Three: Telling. We could show the BRASA brand to the world with flashing lights, confetti, and all.
Grand Opening Strategy
A grand vision deserves a true grand opening event, and that’s exactly what Rogue put together for BRASA Rotisserie. It had to be BIG, so we invited local foodie influencers, press, city officials, and everyone and their mother to come try BRASA.
To set BRASA up for success during their grand opening, we:
Designed social media graphics and invites
Created an email campaign
Provided consultation on matching interior design
Invited SoCal foodie influencers
Invited local press to cover the restaurant launch
Offered free merch and food samples to grand opening attendees
Captured all the action live at the event and edited photos and videos for later use
Grand opening campaign, include a strategy on bringing customers back into the restaurant later
Ongoing Media Strategy
After their grand opening, we transitioned into regularly scheduled content for BRASA social media. This included monthly photo and video shoots of their delicious food, contests and campaigns to boost in-store sales, as well as consistent posting and online engagement with their customers.
The food industry offers an awesome opportunity to connect with foodie influencers, so we reached out to new influencers to sample BRASA’s delicious food each month. These relationships encouraged more posting and engagement on social media with BRASA, which in turn, increased user-generated content, followers and overall engagement online!
We met with BRASA monthly to discuss ongoing strategy and prepare for any new campaigns, events and contests they should run in-store or that we could run on their social accounts. We also prepared for any upcoming events they would attend, like the OC Weekly Decadence, with social posts, influencer messaging, contests and photography or videography coverage as needed.
RESULTS
So what happened in the end?! Well, BRASA grew from an idea to a complete brand!
Identifiable with strong, cohesive branding across all platforms online and offline
Created a strong brand presence in stores for customers to identify with
Boosted sales thanks to each new campaign, contest and influencer buzz
Built and maintained strong partnerships with local foodie influencers
Increased social media engagement, page views and followers
Search engine-optimized website with a simple, direct user experience
Produced high quality videos and photos that helped brand awareness
So, what do you think of BRASA and our three-phase Strategic Storytelling Framework? Cool, huh? Want to give your brand the same treatment? You know what to do.