Promotional deals and ads can drive interest, clicks and hopefully build your audience. But how do you develop the right advertisement for your brand, and more importantly, how do you get that ad in front of the right people?
Anyone in the marketing industry will tell you videos continue to perform better and better, outpacing photography. If you’ve seen our previous blogs, you’ll know that vertical video format specifically is taking over. Whether portrait-oriented videos are selling a product or showcasing a celeb, they’re getting bigger and better across Instagram, Facebook, and Snapchat. But why is video (in any format) so important?