Dancing for Advertising Joy!
This summer, we created social media ads for Dance 4 Joy Ministry's virtual dance classes!
Dance 4 Joy teaches kids, teens, and adults how to share their love for God through dance at their camps and classes. Little ones can dance with their parents, and kids of all ages can develop their dance skills!
Each month, we created ads to promote their classes, specifically directed to local families. Now, we're here to share some ad tips for you!
When creating a Facebook or Instagram ad, you'll want to create an image, graphic or video that shows off your product or service. Remember, you'll want to limit the amount of text on an image to comply with Facebook's ad rules!
Next, you have to write a caption. You only have a sentence or two to make an impact, so get to the point ASAP and end it with a clear call to action so your viewers know what to do. "Spots limited so sign up today!"
You'll also be asked to link the ad. The worst thing you can do is use a link that doesn't work! Make sure you test your links so they lead to the correct page that details exactly what they get from your ad and allows them to purchase it.
Finally, does your ad target the right audience? You’ll need to get crafty with this part and determine the demographics and interests that best define your audience. Are your clients generally college students? Are they parents? Extreme sports fans? Do they love to shop? The more you know your audience, the more likely they’ll see your ad.