J.L. Childress: family travel experts!


Who better to make looking after little ones just that much easier? Our new client J.L. Childress is all about simplifying travel with children. With so many opportunities for fun colors, icons and more, we couldn’t resist working with them.

This winter, we began building a marketing strategy for J.L. Childress, a company founded by a mom for moms. While Founder Jan Childress raised her own daughters and balanced a full-time job, she knew she needed more convenient, time-saving solutions. Over the last 30 years, her ingenuity and creativity led to dozens of awesome products for parents! Now, her daughters are the next generation of the J.L. Childress line, and while the brand’s main office is local, their diapering, feeding, and stroller solutions are distributed worldwide!

We have a LOT planned. We’re starting with a solid foundation, including social media creation and management as well as targeted advertisements across Facebook and Instagram. Plus, this mom-friendly brand gives us a lot of room to expand our strategy into influencer outreach, contests, collaborations, and product launch campaigns! We’re all excited to put these ideas into action.

Follow along with us on Instagram @roguecreatives and @J.L.Childress to see what we roll out together!