Creating a Logo with Hope

This month on the Rogue Creatives IGTV series, Hope brings you through the process of how we create a logo! 

Here are the basics she’ll cover in the video.

Step One: Ask questions.

How is the client? What do they do? What are they looking for? How does their brand feel? How do they want their audience to respond to the logo?

Step Two: Start a draft in black and white.

Focus on shape and functionality, not color!

Step Three: Create in CMYK.

Keep those colors beautiful on the screen and on print.

Step Four: Make it ICON-ic!

Use an icon, like an animal, object or initials–simple and identifiable!

For full details, take it straight from Hope and watch the video!

Stay tuned! We’ll bring more IGTV videos to you each month from our team, so be sure to check your emails or follow along with our Instagram!