Recently we had the opportunity to rebrand LOT318’s with a new logo and complete brand package. LOT318 stands for “Loving Others in Truth” and is a non-profit organization dedicated to minister at risk youth and their community by empowering and educating them to see their worth and purpose.
Your logo is your company’s first impression.
They say “you never get a second chance to make a first impression,” and for a brand, your logo is often that first impression. It’s your identity. It’s how you are recognized. It’s the first thing people see and should encompass everything that your company stands for. When you hear names like Nike, McDonald's, or Coca-Cola, the lasting image of their logos spring to mind as they are inextricably imprinted on our consciousness.