3 Essentials for Good Storytelling

“After nourishment, shelter and companionship, stories are the thing we need most in the world.” ― Philip Pullman

Humans love stories. Actually they live them! They’re what history is built upon and are what connects us all. As the oldest form of communication, a simple story can last a lifetime.

There are so many ways to tell a story and SO MANY stories to be told! There’s a story worth telling around every corner and each has a place and an audience that is interested in knowing MORE. What we’re trying to say is… YOUR story is worth telling! But of all the possibilities, what’s the right way to tell your story, or to who, and/or how?


First you want to find the right people who want to hear your story! Who is your target audience? Understanding the specifics of your audience (things like gender, age range, income, and geographic location) can help narrow and define your ideal customer. Maybe more important than those details is understanding the mindset or worldview of your audience! What’s important to them? What do they value?


Second you HAVE to tell your story in a compelling way! Your story needs to connect with your customers and resonate deep within their values, thoughts, ideals and personalities. At the same time, you must be able to display your own personality in a clear and understandable way. Yes, it can be hard… but with the right tools, team and grammar nazis, your story can inspire millions!


Third not only do you have to have the right content and audience, but you must have the right channels to get heard! Not all media platforms are created equal, and you need to find the right fit for your business. Keep in mind where your audience is and go directly to them! If they read blogs, then write a blog! If they’re addicted to Snapchat, then get to snapping!


**BONUS** ALWAYS keep in mind what your audience wants to see, not just what you think is interesting. Ask yourself, would [insert name of target customer here] like this post? Would they be able to relate to this post? Then take it a step further: why would they like it or relate to it?


Telling a compelling story is what we do best. We crave the creativity in finding the right ways that would pull your customer into the scene with you. Not only is telling the story important, but how it’s shared might be even more so. Setting the scene and time is as important as the plot!

Once your customer can relate to your story, then you can begin to build a relationship.

If you want to know more about how to tell a compelling story in creative ways, come to our Storytelling event on January 26 @ 7PM!