Rogue looks at the big picture. We’ll see how the tools we have can work together to bring your audience into your story so you can meet (and even exceed!) your goals of a fantastic website, an engaging video series, an effective fundraising campaign, and beyond.
So how do we start this process? Questions! Also known as “brand therapy.” We’ll get to know you, and you might even get to know your business a bit better, too.
Our strategy toolkit includes:
Strategic StoryTelling Worksheet
Brand Personality Quiz
And focus groups to evaluate perception of your brand
These will help us define your personality, voice, and values for your Personal Brand Blueprint, the strategy we’ll use to build your Brand in Phase Two!
Next, we start the Brand Foundation. Using what we learned in Phase One, combined with our outside perspective and years of storytelling expertise, our team will begin to shape your story, or your “look.” We’ll send ideas and carefully crafted designs your way for feedback and further refinement!
By the end of Phase Two, you’ll have a solid Brand Foundation, including custom Brand Standards, which might include a new logo design, fonts, and custom colors, and your Brand Experience, or how people perceive your brand and its physical space.
Now it’s time to get to work! You go to work doing what you love, while we make you look awesome doing it.
We execute the strategy and plans from Phases One and Two. This might include: end-of-the-year campaigns, web development and design, advertisements, video series, email newsletters, and much more.
Our Project Management Team will keep in touch for feedback, strategy updates, and campaign reports.
