TIPS & TRICKS

The Copywriting Process

The Copywriting Process

One sentence can speak volumes. Copywriters consider how and why they write content that may appear in a printed or digital ad, a blog for a website, social media posts, or a webpage about your brand. In short, a copywriter develops content for a brand, so every word positively develops the brand’s message. Copywriting walks hand in hand with public relations, content creation, advertising and marketing.

The King of Social Media Content: Video

The King of Social Media Content: Video

Anyone in the marketing industry will tell you videos continue to perform better and better, outpacing photography. If you’ve seen our previous blogs, you’ll know that vertical video format specifically is taking over. Whether portrait-oriented videos are selling a product or showcasing a celeb, they’re getting bigger and better across Instagram, Facebook, and Snapchat. But why is video (in any format) so important?

Instagram Stories: Mastering the Basics

Instagram Stories: Mastering the Basics

Instagram stories have massively increased in popularity since their addition to the app in 2016. The story format evolves almost monthly. How can we keep up and take advantage of this valuable tool? Check out our tips below to build a solid story foundation!

Creating a Brand Identity with Social Media

Creating a Brand Identity with Social Media

There are so many businesses competing for consumers' attention. Why should they focus on your business over others? We know you have some great stuff to offer, but how will everyone else find out? Here are some tips for getting the most out of your social media presence.