Crafting the perfect social media post takes work. Each account requires something different, and every audience is unique. Your content may be INCREDIBLE, but people are not purchasing your service or viewing your feeds. However, the WHO, WHEN, and HOW are just as important as WHAT you post. Below are some free tips to improve social media engagement and, with time, may turn into improved business.
Your logo is your company’s first impression.
They say “you never get a second chance to make a first impression,” and for a brand, your logo is often that first impression. It’s your identity. It’s how you are recognized. It’s the first thing people see and should encompass everything that your company stands for. When you hear names like Nike, McDonald's, or Coca-Cola, the lasting image of their logos spring to mind as they are inextricably imprinted on our consciousness.