NOOMA is an organic electrolyte coconut water drink, created by two hockey playing brothers who just weren’t satisfied with any of the other sports drinks on the market. So they did what anyone with an entrepreneurial spirit would do … they created their own! And seriously, it’s tasty! The drinks are such a hit with fitness fanatics everywhere, that NOOMA recently became available to purchase in all Whole Foods Markets across the nation! With the exciting launch of their drink in stores, NOOMA asked us to create a video series of sports professionals actually using it!