shadowban

The Instagram Hashtag Problem

The Instagram Hashtag Problem

Did you know you could be using banned or limited hashtags without knowing it? Instagram has recently updated it’s algorithm (again…) and with that has limited our use of hashtags… not to mention they’ve also banned over 60,000 hashtags with no warning! The ban, also known as “The Instagram Shadowban,” means that using banned hashtags will make your post become ‘un-discoverable’ and place a temporary “shadowban” on your account that will affect future posts until Instagram releases the ban. This has been said to last anywhere from 24 hours to several weeks. Using just one banned hashtag could cause your posts to only be displayed to your followers (and not on hashtag feeds), and therefore will drastically reduce your engagement and number of likes.