We’re giving a warm welcome to Sabrina, our newest spring intern from UC Irvine! She’s just over halfway through her second year as an Irvine Anteater, studying both business administration and digital arts.
Anyone in the marketing industry will tell you videos continue to perform better and better, outpacing photography. If you’ve seen our previous blogs, you’ll know that vertical video format specifically is taking over. Whether portrait-oriented videos are selling a product or showcasing a celeb, they’re getting bigger and better across Instagram, Facebook, and Snapchat. But why is video (in any format) so important?