Anyone in the marketing industry will tell you videos continue to perform better and better, outpacing photography. If you’ve seen our previous blogs, you’ll know that vertical video format specifically is taking over. Whether portrait-oriented videos are selling a product or showcasing a celeb, they’re getting bigger and better across Instagram, Facebook, and Snapchat. But why is video (in any format) so important?
Phone-captured photography has become a phenomenon over the past decade as camera quality continues to improve. As Instagram grows in popularity, the options for photo customization grow as well. Take your photos to the next level with editing applications (trust us, these are better than just using the same, default Instagram filters).
Happy New Year! The marketing world is gearing up for a new year and with that comes new trends and technologies! If we’ve learned anything from 2018, our old favorites might not be making the cut into next season (horizontal videos and images?! It’s time to say goodbye!). Check out our list below of some major trends to prepare your business for in 2019.