Anyone in the marketing industry will tell you videos continue to perform better and better, outpacing photography. If you’ve seen our previous blogs, you’ll know that vertical video format specifically is taking over. Whether portrait-oriented videos are selling a product or showcasing a celeb, they’re getting bigger and better across Instagram, Facebook, and Snapchat. But why is video (in any format) so important?
Happy New Year! The marketing world is gearing up for a new year and with that comes new trends and technologies! If we’ve learned anything from 2018, our old favorites might not be making the cut into next season (horizontal videos and images?! It’s time to say goodbye!). Check out our list below of some major trends to prepare your business for in 2019.
This fall, we worked with Friendship Shelter, a Laguna Beach-based shelter that helps homeless adults find housing and become self-sufficent, to create a brand video highlighting their amazing services in their community. Please watch the video above, which debuted at their 30th Anniversary Gala, and walks viewers alongside three stories of incredible life changes.