Anyone in the marketing industry will tell you videos continue to perform better and better, outpacing photography. If you’ve seen our previous blogs, you’ll know that vertical video format specifically is taking over. Whether portrait-oriented videos are selling a product or showcasing a celeb, they’re getting bigger and better across Instagram, Facebook, and Snapchat. But why is video (in any format) so important?
Have you met ZatzWorks? In spring 2018, an Alaskan-based video production company asked us to strategize their new website and re-engage their social media audience. While they had plenty of video content, Zatzworks didn’t have a huge online presence. We helped re-strategize their marketing and social media tactics to help grow their audience.
Crafting the perfect social media post takes work. Each account requires something different, and every audience is unique. Your content may be INCREDIBLE, but people are not purchasing your service or viewing your feeds. However, the WHO, WHEN, and HOW are just as important as WHAT you post. Below are some free tips to improve social media engagement and, with time, may turn into improved business.