Last month, we had the awesome opportunity to cover the two-night Beach House concert at Hollywood Forever Cemetery. It was such an exciting experience, and we built a full strategy more than a month before the event.
During the two weeks leading up to the concert weekend, our goal was to get their followers, over 20,000 Instagrammers, hyped for Beach House. We wanted to build that excitement over these two weeks to strengthen online engagement during and after the event through pre-event posts, engagement with the audience and reinforcement of the primary hashtag, #hollywoodforever.
During the event, we posted a lot: more than 30 live pictures and videos to the Instagram story feature as well as posts to the main social media feeds. With the huge popularity of video content, this was really important to capture the event and let people know what they were missing. At this time, engagement was just as crucial as ever. We kept followers interested by reposting photos, answering questions and liking comments. Here are some of the photos we posted below!
Over the course of the weekend, we captured some incredible, mysterious shots of the cemetery and performance. Check out our gallery below!